First Missouri Bank is Now Verimore Bank
Verimore Bank name change represents a commitment to deliver more
value and convenience to its customers
Verimore Bank name underscores enhanced services rather than location
BROOKFIELD, Mo. (August 29, 2022) – First Missouri Bank – a full-service community bank with locations throughout Northern Missouri – announces it will change its name to Verimore Bank as of today, August 29, 2022. The Brookfield, Missouri-based bank will maintain its current staff and local ownership comprised of individuals who are committed to serving the communities they call home.
The root words within the name “Verimore” translate to “truth and trust + more,” which speaks to the types of products and services the bank has been providing since its 1934 inception in Brookfield – its operational center and foundation. The name change emphasizes the bank’s commitment to serving customers in and around Brookfield, as well as its four other Missouri branch locations in Eagleville, Kearney, Milan, and North Kansas City.
“Our rebranding to Verimore Bank is the result of time spent asking bank customers, employees and community leaders about what we do well, where we can improve, and what sets us apart,” said Kristie Stuewe, CEO of Verimore Bank. “In response to our customer research, changes will be about offering more big-bank capabilities to our commercial, agricultural and household customers, while continuing to deliver on the relationship-driven service they’ve come to expect.”
The Verimore name deemphasizes location and instead conveys the bank’s commitment to enhanced products and services. The refreshed name reflects how the bank is increasingly serving communities in and outside of Missouri, as four of its five branches are situated within 30 miles of neighboring states
Verimore Bank is one of the few financial institutions in the Midwest actively serving and growing in both rural and urban markets. Customers view the bank as more than a bank, but rather a trusted financial partner, according to the brand research.
“I am excited to be part of the bank continuing to provide more for all of our communities, particularly around Brookfield,” said Harry Holderieath, Chairman of the Board of Verimore Bank. “Our bank has been a strong, responsible part of the area for nearly 90 years by meeting our customers’ current needs while preparing for the future. Other banks seem to be leaving rural markets, I’m glad that Verimore Bank is investing in them.”
“I’m proud to be part of a team that continues to evolve to allow us to strengthen our role as lender, employer and neighbor in and around Linn County,” said Amy Jobson, COO and Market President of Verimore Bank. “Our dedication to the rural community is strong, which was why we made the branch addition in Milan. It’s satisfying to help lead a bank that is committed to our small businesses, local farmers and rural communities.
Going forward, Verimore Bank will bring even more banking capabilities and conveniences to clients. Its latest mobile banking technology updates are just the beginning. Verimore Bank will continue to build upon its 88-year heritage of offering progressive, robust services and personal touches that only a community bank can provide. On the business side, these include remote deposit, online cash management, payroll direct deposit, and positive pay. For consumers, the bank offers mobile banking, mobile deposit, Apple Pay, Google Pay, and other online banking services.
About Verimore Bank
Verimore Bank, founded in 1934, is a full-service community bank with $377 million in assets. As part of a family of banks in five Northern Missouri communities, Verimore Bank provides friendly, affordable, personal and convenient banking and financial services to the communities it serves. With its main offices in Brookfield, Verimore Bank also has branches in Eagleville, Kearney, Milan, and North Kansas City. Verimore Bank is one of the few financial institutions in the Midwest actively serving and growing in both rural and urban markets, with unique expertise in agricultural lending. Verimore Bank earned a Five Star Rating from BauerFinancial, which recognizes the strongest financial institutions in the country. For more information, visit www.verimore.bank